Plain answers for your week of posts
Short guides that each answer one question, for coaches, consultants, agents and freelancers who post for themselves.
Sizes and limits
Instagram post size
The sizes Instagram's Help Centre gives, and why a photo gets cropped.
Social media image sizes
Sizes for six networks, each from the network's own pages.
LinkedIn image size
The sizes LinkedIn's Help gives, and how to stop the crop.
How many hashtags on Instagram
Instagram's limit is now 5. Here's how to pick them.
Social media video length
How long Shorts, Reels, TikToks and LinkedIn videos can run.
Make the post
How to post a carousel on LinkedIn
Make the slides, export one PDF, upload it as a document.
How to make an Instagram carousel
Plan the slides, size them once, post them in order.
How to write a LinkedIn post
One point, a first line, short paragraphs, one ask.
How to make Reels
Script it, film it upright, cut the pauses, caption it.
Talking head video
Film yourself on your phone and edit it so people watch.
Instagram caption ideas
Caption patterns and examples for people who post about their work.
Post at the right time
Best time to post on Instagram
Each day's best time from three studies, Reels, and how to find your own.
Best time to post on TikTok
Each day's best time from three studies, and where TikTok shows yours.
Best time to post on Facebook
Each day's best time from three studies, and a test for your own.
Best time to post on LinkedIn
Where two studies agree, and how to test your own time.
How to schedule Instagram posts
Schedule from the app, Meta Business Suite or a tool, within Instagram's limits.
How to schedule TikTok posts
Schedule from TikTok Studio, or from one calendar with a tool.
How to schedule LinkedIn posts
LinkedIn's clock icon, its limits, and how to change a scheduled post.
How to schedule Facebook posts
Meta's steps for a Page or a group, and what to fix when Facebook won't schedule.
Best time to post on YouTube
What YouTube says, what two big studies found, and how to find your viewers' hours.
TikTok Studio
Where to find TikTok Studio and what to use it for each week.
Plan what you post
Content pillars
Pick the few topics you'll post about every week.
Get next week's posts made
See the price, start, and make your first posts this week.