In short
Three ways. The Instagram app schedules posts, reels and carousels up to 30 days ahead, 25 a day [1]. Meta Business Suite's planner adds stories and Facebook [2]. A scheduling tool fits when you post to several networks from one place.
Schedule in the Instagram app
You need a public account [1]. Then, from Instagram's Help Centre [1]:
- Tap Create in the top left, or swipe right anywhere in your feed, then tap Post or Reel.
- Pick your photo or video and tap Next. Add your caption.
- Tap More options.
- Turn on Schedule this post or Schedule this reel, then choose the date and time.
- Tap Done, then Back, then Schedule.
You can schedule up to 25 posts a day, up to 30 days ahead [1]. Product tags, collaborative posts, sponsored posts and fundraisers don't work with scheduled posts yet [1].
Change or cancel a scheduled post
Schedule from Meta Business Suite
Meta Business Suite plans what you publish on Facebook and Instagram in one planner, with a weekly or monthly view [2]. It schedules posts, stories and reels [2]; the Instagram app's own scheduling covers reels, photos and carousels, not stories [1].
On the Business Suite app, tap Content, make your post, tap Schedule for later and pick the time [3]. You'll find it on its date in the Planner [3]. It works on a computer too [3].
Use it when you post the same thing to Facebook and Instagram, or when you want stories planned with the rest.
Schedule with a tool
Scheduling tools post through Meta's publishing rules for apps, which take pictures from 4:5 to 1.91:1 [4]. So size photos at 1080 x 1350 if a tool will post them, not the taller 3:4 the app allows [5]. The Instagram post size guide has the rest.
A tool is worth it when Instagram is one of several networks you post to, or when someone else needs to see the week before it goes out.
Postmosis schedules posts to Instagram, Facebook, TikTok, LinkedIn, YouTube and Threads from one calendar, once your accounts are connected. Each post shows Scheduled, Posted with a link, or Failed with the reason and a Retry. See scheduling
Which one to use
- Only Instagram, no stories: the Instagram app is enough.
- Instagram and Facebook, stories included: Meta Business Suite.
- Several networks from one place: a scheduling tool.
Whichever you pick, check two things first: the best time to post for your followers, and how many hashtags the post carries.
Sources
- How to create and manage scheduled posts and reels on Instagram, Instagram Help Centre, read 28 October 2026
- Best practices for using the planner in Meta Business Suite, Meta Business Help Centre, read 28 October 2026
- Schedule Facebook and Instagram content on Meta Business Suite mobile app, Meta Business Help Centre, read 28 October 2026
- IG User Media, Instagram Graph API reference, Meta for Developers, read 28 October 2026
- Image resolution of photos you share on Instagram, Instagram Help Centre, read 28 October 2026

