In short
One point, said plainly. A first line that names the problem or result, three or four short paragraphs, and one ask at the end. LinkedIn takes up to 3,000 characters [1], and most posts need far fewer.
Start with one point from your week
The posts that win clients are rarely clever. They're specific: a question a client asked on Tuesday, a mistake you fixed, a thing you'd tell a friend for free. Pick one, and if you can't say it in a sentence, you have two posts.
- A question a client asked, and your answer.
- A mistake you see often, and what to do instead.
- How you'd handle a situation, step by step.
- Something you changed your mind about, and why.
Write the first line last
In the feed, people see your opening lines before they decide to read on. Write the body first, then go back and write the opening that makes the body worth opening.
Good first lines name a problem the reader has, a result they want, or a mistake they might be making. The free hook generator turns your topic into a set of first lines to start from.
Example
Weak: 'I want to talk about pricing today.' Stronger: 'Most freelancers I meet charge by the hour for work they should price by the project.'
Keep the body short and plain
Short paragraphs, one idea each. Plain words. Real detail from your work, never a made-up number or a client story you don't have permission to tell.
Read it out loud. Anything you wouldn't say to a client across a table, cut.
End with one ask
Finish with one thing you want the reader to do, such as answering a question or messaging you. A second ask splits their attention. The call to action entry covers the kinds of asks that fit a post.
Format it for the feed
- Length: LinkedIn allows up to 3,000 characters [1]. The character counter shows what's left.
- Bold and bullets: LinkedIn's box has neither, so add them with the free LinkedIn text formatter.
- Hashtags: a couple that name your field, at the end.
- A picture or PDF: only if it carries the point. Sizes are in the LinkedIn image size guide.
Not finished? Save it as a draft and pick it up later, even on another device [1]. Ready early? Schedule it with the clock icon, from 10 minutes to 3 months ahead [2].
A worked example
Example
Most freelancers I meet charge by the hour for work they should price by the project. / Hourly pricing punishes you for getting faster. The better you get, the less you earn. / Last month I quoted a landing page as one fixed fee instead of 20 hours. Same work, and the client said yes faster because they knew the total. / Price by the hour when the scope is unknown. Price by the project when you've done it before. / How do you price your first project with a new client?
Each slash is a new paragraph. One point, a first line that names a mistake, two short paragraphs of detail, one rule the reader can use, and one question at the end. The LinkedIn post template has the same shape to fill in, and LinkedIn post ideas has prompts for the point.
The Postmosis post writer starts from what you do. You pick a hook from named formulas, get three versions of the post, and it checks the draft sounds like a person before you copy it out. See the post writer
Sources
- Post and share updates, LinkedIn Help, read 28 October 2026
- Schedule posts, LinkedIn Help, read 28 October 2026
