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One picture size for every network you post to

The sizes each network publishes, the ones it doesn't, and the single picture shape that works on most of them.

By . Last checked

In short

Make pictures 1,080 pixels wide and 4:5 tall (1080 x 1350) and they fit Instagram [1] and LinkedIn [2] without a crop, and stay well inside Threads' limits [3]. For vertical video, 9:16 is the shape Meta recommends for Instagram Stories [4] and Threads [3]. The table below has the rest, network by network.

Image sizes by network

Every row comes from the network's own help or developer pages. Where a network doesn't publish a size, the row says so instead of guessing.

Social media image sizes by network
SizeShape
Instagram feed photo[1]1080 wide1.91:1 to 3:4
Instagram Reel[5]At least 720 pixels1.91:1 to 9:16
Instagram Story[4]Vertical9:16 recommended
LinkedIn post photo[2]At least 552 x 276, 1080 wide recommended3:1 to 4:5
LinkedIn link image (Page post)[6]1200 x 6271.91:1
LinkedIn profile photo[7]400 x 400 to 7680 x 4320Up to 8MB
LinkedIn background photo[7]1584 x 3964:1
Facebook link image[8]At least 1200 x 6301.91:1
Facebook Page profile picture[9]320 x 3201:1
Facebook Page cover photo[9]851 x 315Wide
TikTok photo[10]Up to 1080pNot stated
TikTok video[10]360 to 4096 pixels a sideNot stated
YouTube video thumbnail[11]3840 x 2160, at least 640 wide16:9
YouTube Shorts thumbnail[11]2160 x 38409:16
YouTube channel banner[12]At least 2560 x 144016:9
Threads image[3]320 to 1440 wideUp to 10:1
Threads video[3]Up to 1920 wide9:16 recommended

One picture that fits most networks

If you post the same picture in several places, make it 1080 x 1350. That 4:5 portrait sits inside Instagram's range of 1.91:1 to 3:4 [1] and LinkedIn's range of 3:1 to 4:5 [2], and it's the tallest shape Meta lets scheduling tools send to Instagram [4].

A taller picture works in the Instagram app but not on LinkedIn, which centres and crops anything past 4:5 [2]. A square works everywhere, but takes less of the screen.

The Postmosis carousel maker exports slides at 1080 x 1350, and the video editor exports 9:16, 4:5, 1:1 and 16:9 from one video in a single run. See the video editor

Instagram

Instagram sizes photos to 1,080 pixels wide and crops anything outside 1.91:1 to 3:4 [1]. Reels go from 1.91:1 to 9:16 [5]. The full breakdown, including why 3:4 and 4:5 both exist, is in the Instagram post size guide.

LinkedIn

LinkedIn's Help says a post photo must be at least 552 x 276 pixels and recommends 1,080 wide, in any shape from 3:1 to 4:5 [2]. Link images on Page posts are 1200 x 627 [6]. Profile photos run from 400 x 400 up, and the background photo is 1584 x 396 [7]. More in the LinkedIn image size guide.

Facebook

Facebook publishes sizes for Page photos and link previews, not for a photo in a post. A Page profile picture should be 320 x 320 and a cover photo loads fastest at 851 x 315 [9]. Link images should be at least 1200 x 630, as close to 1.91:1 as you can get them [8].

For photos in a post, a 1080 x 1350 portrait or a 1080 x 1080 square is the safe choice: the same picture then works on Instagram as well [1].

TikTok, YouTube and Threads

TikTok's Help Centre doesn't give a size. Its developer docs take photos up to 1080p and videos from 360 to 4096 pixels on each side [10]. Film upright on your phone and you're inside both.

YouTube now recommends thumbnails of 3840 x 2160 for videos and 2160 x 3840 for Shorts [11], and a channel banner of at least 2560 x 1440 [12]. Older guides still say 1280 x 720.

Threads takes images from 320 to 1,440 pixels wide, up to a 10:1 shape, and recommends 9:16 for video [3].

Resize without a design app

The free image resizer crops or fits a photo to Instagram and LinkedIn shapes in your browser. For video, check how long yours can run in the video length guide.

Common questions

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What is the best image size for social media?

1080 x 1350 covers the most ground. That 4:5 portrait fits Instagram [1] and LinkedIn [2] without a crop.

What size should a picture be for every network at once?

1080 x 1350 for the feed. Make a 9:16 version for Stories and vertical video [4].

Why doesn't this list Facebook post photos?

Facebook doesn't publish a size for a photo in a post. It gives sizes for Page profile and cover photos [9] and for link images [8], which are in the table.

Are YouTube thumbnails still 1280 x 720?

YouTube's Help now recommends 3840 x 2160 for videos, with a minimum width of 640 [11].

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