Social media words you keep seeing, explained in one sentence each
Each term in one sentence first, then why it matters when you post for yourself, an example, and where it shows up in your week.
A
- Aspect ratio
A picture's width compared with its height, like 9:16 or 4:5.
B
- B-roll
Extra footage that plays over your main shot while your voice carries on.
C
- Call to action (CTA)
The line that tells the reader the one thing to do next.
- Carousel post
One post with several slides or photos that people swipe through.
- Content funnel
Sorting posts by job: reach new people, build trust, ask for the work.
E
- Engagement rate
The share of people who saw a post and then did something with it.
- Evergreen content
A post that stays useful long after the day it goes up.
F
- Faceless content
Posts and videos that never show your face.
J
- Jump cut
A cut between two near-identical shots, so time seems to skip forward.
L
- Link in bio
The link on your profile, and the phrase that points people to it.
R
- Reach vs impressions
Reach counts people; impressions count every time a post was shown.
V
- Vanity metrics
Numbers that look good but don't tell you if posting brings in work.
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