In short
Post on weekdays: both big studies rank them above weekends [1][2]. The hour is where they split, midday to evening for Sprout [1] and 9 a.m. Thursday for Buffer [2]. Pick one, run it for a week, then try the other.
The best time to post on Facebook each day
- Monday: the studies split three ways. Sprout Social's study gives 12 to 1 p.m., Hootsuite's gives 5 p.m., and Buffer's best Monday time is 9 p.m. [1][3][2]
- Tuesday to Friday: mornings or afternoons, depending on the study. Buffer and Hootsuite found mornings best: Buffer's top times are Thursday at 9 a.m. and Wednesday at 8 a.m., and Hootsuite's are 5 or 6 a.m. Sprout Social's best windows start at noon [2][3][1].
- Saturday: a weak day. Buffer ranks it the worst day of the week and Sprout Social's study finds no peak time [2][1]. Hootsuite's study still lists 6 a.m. [3]
- Sunday: morning, if you post. Buffer's 10 a.m. slot is its third best of the week, though Sunday as a whole trails the weekdays [2]. Hootsuite says 8 a.m. [3] Sprout calls Sunday its worst day [1].
| Sprout Social | Buffer | Hootsuite | |
|---|---|---|---|
| Monday[1][2][3] | 12 to 1 p.m. | 9 p.m., then 10 or 7 p.m. | 5 p.m. |
| Tuesday[1][2][3] | 12 to 8 p.m. | 8 a.m., then 7 p.m. or 7 a.m. | 5 a.m. |
| Wednesday[1][2][3] | 12 to 8 p.m. | 8 a.m., then 9 a.m. or 6 p.m. | 6 a.m. |
| Thursday[1][2][3] | 12 to 2 p.m., and 8 p.m. | 9 a.m., then 8 or 10 a.m. | 6 a.m. |
| Friday[1][2][3] | Midday | 8 a.m., then 7 or 6 a.m. | 6 a.m. |
| Saturday[1][2][3] | No peak time | 10 p.m., then 6 a.m. or 9 p.m. | 6 a.m. |
| Sunday[1][2][3] | Its worst day | 10 a.m., then 9 or 8 a.m. | 8 a.m. |
Every time here is local time. Sprout lists its times in local time [1], Buffer normalised its results so 9 a.m. means 9 a.m. wherever your audience is [2], and Hootsuite localised the time of day across 118 countries [3]. Your Page insights show the countries and cities most of your followers are in [4], so you know which clock to read. If most are in Singapore, read every time here as Singapore time.
Who ran the studies, and what they counted
| What they looked at | Best times they found | |
|---|---|---|
| Sprout Social[1] | Nearly 2 billion engagements on about 307,000 profiles, November 2025 to February 2026 | Tuesdays and Wednesdays 12 to 8 p.m.; weekends worst |
| Buffer[2] | More than 14 million Facebook posts sent through Buffer | Thursday 9 a.m.; Wednesday the best day, Saturday the worst |
| Hootsuite[3] | Over 1 million social posts, analysed with Critical Truth; page dated November 2025 | Tuesday 5 a.m.; early mornings strongest |
The studies agree on weekdays and split on the hour: midday to evening for Sprout Social, mornings for Buffer and Hootsuite [1][2][3].
What your Page insights show
Meta's help page for Page insights lists your followers' top countries and top cities [4], not the hours they're online. That's still useful: it tells you whose clock to post by. You'll need at least 100 followers who are not also your friends to see it [4].
Find it in your Professional dashboard, under Insights, on desktop or mobile [4].
Settle it with two weeks of posts
- Week one: test the afternoon. Post at midday on Tuesday and Wednesday, inside the window Sprout Social's study found best [1].
- Week two: test the morning. Post at 9 a.m. on Thursday, Buffer's top slot [2], and at one other weekday morning.
- Compare reach and interactions per post.
- Keep the slot that wins and check again in a few months.
Example
A real estate agent whose followers are mostly in one city runs both weeks on that city's time. Her Thursday 9 a.m. posts get more comments, so she moves her listing posts there.
Postmosis reads the numbers you log for each post and shows which day and hour your posts did best, per network once it has five posts with numbers. Write and the calendar can then suggest that time for your next post. See the audit and analytics
Keep the slot
Whatever time wins, the hard part is posting at it every week. Pick the slots, write the posts in one sitting, and set them to go out.
Once you know your time, schedule the week's posts in Postmosis for that hour, in your own time zone, to Instagram, Facebook, TikTok, LinkedIn, YouTube or Threads. See scheduling
Sources
- Best times to post on Facebook in 2026, Sprout Social, read 5 November 2026
- Best time to post on Facebook: new data from 14M posts, Buffer, read 5 November 2026
- The best time to post on Facebook [2025 data], Hootsuite, read 5 November 2026
- Insights on your Facebook Page, Meta Business Help Centre, read 28 October 2026
