When to post on TikTok, from your own analytics

• Saturday: the studies split most here. Buffer ranks it the best day, best at 5 p.m., then 4 and 3 p.m., all inside Hootsuite's 10 a.m. to 7 p.m. window, while Sprout Social's study says not to post on Saturday at all ^[2][4][3].
• Sunday: the studies split. Buffer's best Sunday time is 9 a.m., inside Hootsuite's 8 a.m. to 12 p.m. window, while Sprout Social's study says to avoid posting on Sunday ^[2][4][3].
• Weekdays: Sprout Social's and Hootsuite's studies overlap in the late afternoon on Monday, Wednesday and Friday, between 4 and 6 p.m., while Buffer found evenings, 6 to 11 p.m., strongest and afternoons, 12 to 5 p.m., weakest on most days ^[3][4][2].

Every time here is local time. Sprout lists its times in local time ^[3], Buffer adjusted its times so they apply in any timezone ^[2], and Hootsuite localised the time of day across 118 countries ^[4]. So read 5 p.m. as 5 p.m. on your viewers' clock: Singapore time, if that's where most of them are.

TikTok shows this directly. In your analytics, Most active times shows the hours and days your audience was most active on TikTok in the last 7 days ^[1].

1. Open TikTok Studio in the app menu, or go to www.tiktok.com/tiktokstudio on a computer ^[5].
2. Open Analytics, then your followers or viewers ^[5].
3. Scroll to Most active times and note the busiest hours on the days you post ^[1].

TikTok's own advice is to use it to plan when to post, then check back to see what works best for you ^[1]. Because the view covers one week ^[1], look at it a few weeks running before you settle.

Sprout says skip the weekend ^[3]. Buffer says evenings and weekends tend to do best ^[2]. Hootsuite sits between them, with daytime windows on both weekend days ^[4]. Each can be right for its own accounts: they measured different profiles in different ways ^[3][2].

Buffer says so itself: not all studies agree on its best day ^[2], which is the reason to trust your own Most active times over any of them. Buffer puts it fairly: timing isn't a magic bullet, but it can give your content a better starting position ^[2].

TikTok's help pages explain why the hour isn't the whole story. The For You feed weighs what viewers like, share, comment on, and watch in full or skip, and for most people those interactions count for more than details such as their time zone and day ^[6].

1. Take the busiest hour from Most active times.
2. Post one week just before that hour, and the next week at a time the studies like.
3. Compare views and watch time for each video.
4. Keep the time that wins, and check Most active times again each month.

Postmosis reads the numbers you log for each post and shows which day and hour your posts did best, per network once it has five posts with numbers. Write and the calendar can then suggest that time for your next post. See the audit and analytics

Film a few videos in one sitting, then set each one to go out at your time. TikTok Studio can schedule posts ^[5].

Once you know your time, schedule the week's posts in Postmosis for that hour, in your own time zone, to Instagram, Facebook, TikTok, LinkedIn, YouTube or Threads. See scheduling