In short
Open TikTok Studio from your profile menu in the app, or at www.tiktok.com/tiktokstudio on a computer [1]. It's where you upload, schedule and edit posts, manage comments and see your analytics [1]. It works on personal and business accounts [1].
Where to find TikTok Studio
| How to get there | Best for | |
|---|---|---|
| In the TikTok app[1] | Tap Profile at the bottom, then the menu at the top, then TikTok Studio | Checking a post's numbers and replying on the go |
| On a computer[1] | Go to www.tiktok.com/tiktokstudio and log in | The weekly upload, schedule and analytics work |
TikTok says content management and analytics are best accessed from a web browser [1]. So do the weekly work on a computer, and use the app for quick checks between clients.
You'll also see a separate TikTok Studio app in app stores. TikTok's Help Centre mentions it as an option for a more complete experience [1]. You don't need it to follow this guide: the same tools sit inside the main TikTok app and on the web.
Upload and post from TikTok Studio
On a computer, open TikTok Studio and choose Upload. TikTok lists what a video needs [1]:
| Limit | What it means for you | |
|---|---|---|
| File type[1] | MP4 or WebM | Check the file name ends in .mp4 or .webm before you upload |
| Resolution[1] | 720 x 1280 or higher | Film upright, and check your export setting before you upload |
| Length[1] | Up to 30 minutes | Far longer than a tip or a walk-through needs |
| File size[1] | Less than 10 GB | Only a very long, high-quality recording gets near it |
Once it's uploaded, you can add a caption, pick a cover, choose who can watch, decide whether others can Duet or Stitch it, turn comments on or off, and run a copyright check on the sound before you post [1]. The copyright check is worth ticking: if it finds a problem with the music, you can fix the video before it goes out [1].
Example
A real estate agent films a walk-through of a new listing on her phone, then uploads it from TikTok Studio on her laptop at night. She writes the caption there, picks a frame of the living room as the cover, ticks the copyright check because she added a trending sound, and posts it.
Schedule posts in TikTok Studio
Scheduling is one of the jobs TikTok lists for TikTok Studio [1]. Upload the video, write the caption and set your options as above, then choose to schedule it for a later time instead of posting now.
Our guide to how to schedule TikTok posts has the step-by-step and the checks to do first. To choose the hour, see the best time to post on TikTok.
Example
A fitness coach films four short tips on Sunday morning. On Sunday night she uploads all four in TikTok Studio and schedules one each for Monday, Wednesday, Friday and Saturday evening, so the week is posted before her first client arrives.
Postmosis schedules TikTok videos from the same calendar as your other networks. It reads your TikTok account's own options for who can see a post, comments, duet and stitch, and checks the video's length before it sends. See scheduling
Manage posts and comments
TikTok Studio keeps your posts and comments in one place, where you can search, filter and sort them [1].
- Posts: see likes, shares and views per post, change who can see it, or delete it [1].
- Comments: delete, like, dislike and reply [1].
One thing to know: TikTok says this comments section doesn't include comments the community has flagged or that are blocked [1]. If someone says they commented and you can't find it in Studio, check the post itself.
For someone who posts about their work, comments are where prospects ask questions. Set aside a few minutes after each post goes out to answer them from TikTok Studio.
Read your analytics in TikTok Studio
TikTok Studio's analytics come in three groups on the web [1]:
| What it shows | What to look for each week | |
|---|---|---|
| Key metrics[1] | How the whole account is doing | Whether views and followers are rising week on week |
| Content[1] | How each video performed | The video people watched longest, so you can make more like it |
| Followers[1] | Who your followers are | Whether they match the clients you want |
TikTok notes that you may have to turn on analytics before you can see certain metrics [1]. If the numbers look empty on a new account, that's the first thing to check.
Read them weekly, not daily. Look at which videos kept people watching and which ones brought followers, then make more of what worked. Our guide on talking head video covers a format that suits explaining your work to camera.
What TikTok Studio does for you
TikTok Studio is the part of TikTok built for running your account rather than scrolling it. TikTok describes it as creator tools to create, edit, manage and analyse your content's performance [1].
TikTok's Help Centre lists what you can do there [1]:
- Upload, schedule and edit posts.
- Manage your content.
- View analytics and how each post performed.
- Manage and reply to comments.
- Check monetisation, if you're eligible.
- Find tools for growth and ideas for what to make next.
It's available on personal and business accounts [1]. TikTok adds that some features may not be available in your region yet, and some need you to meet certain criteria [1], so don't worry if one tool from a tutorial is missing on your account.
Two settings worth checking
In the app, TikTok Studio's settings include two you should decide on once [1]:
- Ad settings: whether advertisers can use your post in their ads [1]. Turn it off if you don't want your face in someone else's ad.
- Video sound copyright check: whether every new post is checked automatically [1]. Turning it on means you don't have to remember to tick it on each upload.
TikTok Studio also has a section for ideas: it can show trending videos similar to yours to give you inspiration [1]. Use it when you're stuck for the next topic, then make the video about your own work.
A simple weekly routine in TikTok Studio
- Sunday: film three or four short videos in one sitting.
- Sunday night, on a computer: upload them in TikTok Studio, write the captions, run the copyright check and schedule them through the week.
- After each post goes live: spend ten minutes replying to comments in TikTok Studio.
- Friday: open analytics, note the video that kept people watching longest, and plan next week's around it.
Make in one sitting, schedule in one sitting, reply as posts land, and review once a week. Once it's a habit, the whole thing fits around client work.
Sources
- Tools for creators: TikTok Studio, TikTok Support, read 10 November 2026
