Content calendar template: keep a month of posts planned, three a week
Twelve posts over four weeks, with the format and topic already spread out, so you only fill in the posts. Copy it into Google Sheets or Excel, or download the CSV. No email, no sign-up.
Content calendar: 4 weeks, 3 posts a week
Content calendar
Status is one of Idea, Scripted, To film, Editing, Scheduled or Posted.
| Date | Time | Platform | Format | Pillar | Hook | Post text | Hashtags | Status | Notes |
|---|---|---|---|---|---|---|---|---|---|
| Week 1, Mon | Text post | Teach | |||||||
| Week 1, Wed | Carousel | Proof | |||||||
| Week 1, Fri | Short video | Personal | |||||||
| Week 2, Mon | Short video | Teach | |||||||
| Week 2, Wed | Text post | Personal | |||||||
| Week 2, Fri | Carousel | Teach | |||||||
| Week 3, Mon | Carousel | Teach | |||||||
| Week 3, Wed | Short video | Proof | |||||||
| Week 3, Fri | Text post | Personal | |||||||
| Week 4, Mon | Text post | Teach | |||||||
| Week 4, Wed | Carousel | Proof | |||||||
| Week 4, Fri | Short video | Offer |
Example: two weeks for a career coach
Filled in for a made-up career coach.
Example
Two weeks, filled in
| Date | Platform | Format | Pillar | Hook | Status |
|---|---|---|---|---|---|
| Week 1, Mon | Text post | Teach | The question I get in every first session: is 40 too late to change careers? | Posted | |
| Week 1, Wed | Carousel | Proof | A client's CV before and after one afternoon, shared with her permission | Posted | |
| Week 1, Fri | Short video | Personal | Why I left HR to do this | Editing | |
| Week 2, Mon | Short video | Teach | Three lines I'd cut from any cover letter | To film | |
| Week 2, Wed | Text post | Personal | The worst interview I ever gave, and what it taught me | Scripted | |
| Week 2, Fri | Carousel | Teach | How to answer 'why are you leaving?' in two sentences | Idea |
The same calendar, in Postmosis
In Postmosis, the calendar holds your drafts and posting slots, and your phone tells you when a post is due. Import this sheet and your dated rows land on the calendar.
See the content calendar
Fill it in one sitting
Pick one or two networks
Post where the people who hire you already scroll. Three a week on one network is easier to keep up than one a week on four.
Write the hooks first
Fill in every hook before you write a single post. Once you have the first line, the rest comes faster.
Swap in real dates
Replace Week 1, Mon with a real date, then move each status along as the post gets made.
Common questions
Start my weekWhat is a content calendar?
Your plan of what you'll post, where and when. For one person it can be one sheet, with a row per post.
How do I use it in Google Sheets?
Download it, open a blank sheet and choose File, then Import. Or press Copy and paste into cell A1.
Does it work in Excel?
Yes. Open the download in Excel, or paste the copied table into a blank sheet.
Why three posts a week?
It's a pace one person can keep up beside client work. Delete rows if it's too many, or copy a week to add more.
What do the pillars mean?
Teach answers a question clients ask. Proof shows your work, shared with permission. Personal is who you are. Offer asks for the work, once a month.
Can I import it into Postmosis?
Yes, from All posts. It reads the date, time, platform, hook, post text and hashtags, and dates work best written year first.
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LinkedIn post ideas
Ideas from your own week, for the days you don't know what to post.
Use it with
Get next week's posts made
See the price, start, and make your first posts this week.