61 Instagram post ideas you can film or make this week
Reels you can film on your phone, carousels, stories and conversation starters, plus five each for coaches, consultants, agents, freelancers and lawyers. Each one starts from your own work.
Instagram post ideas
Reels you can film on your phone
Answer one client question in under a minute, straight to camera.
Three mistakes people make before they hire someone like you.
A myth in your field and what's true, in 30 seconds.
Walk through your workspace while you explain what you do.
Film your hands doing the work, with your voice over the top.
A day in your week, in eight short clips.
Read a question from your comments, then answer it.
A before and after, with the client's permission.
One tip, filmed in the place where it applies.
The question you get at every first meeting.
Carousels
A step-by-step guide, one step per slide.
Myth or fact: five common beliefs in your field.
A checklist people will want to save.
Your process, from first call to finished work.
Five questions to ask before hiring someone like you.
A before and after across two slides.
Terms your clients mix up, explained.
A mistake on one slide and the fix on the next.
Photo and text posts
A photo of you at work, with what you're working on today.
A line you live by, and why.
A kind message from a client, shared with their permission.
How you got started, in five sentences.
A milestone, and who helped you get there.
The book that changed how you work.
Stories
A poll on a question your clients argue about.
Ask me anything about your field.
A behind-the-scenes look at today.
Share your newest post and ask what people think.
A this-or-that question.
Your plan for the week, then a check-in on Friday.
Posts that start a conversation
Ask what people want you to explain next.
Share an opinion people in your field won't like, and ask who agrees.
Ask followers to describe their week in one word.
Fill in the blank: the hardest part of [their problem] is ___.
Ask which of two options they'd pick, then say which you'd pick.
Post a question you get often and ask how they'd answer it.
For coaches
The first question you ask every new client, and why.
A framework you use in sessions, as a carousel.
A small habit you give every new client.
What a session with you looks like, start to finish.
The thing clients say in week one that you hear every time.
For consultants
A problem you see in most projects, and the first fix.
Your take on a headline in your clients' industry.
A framework you use, drawn on paper while you explain it.
What you check in the first week of any project.
A case with names removed: the problem, what you did, what changed.
For real estate agents
A 30-second walkthrough of a new listing.
Three things to fix before a viewing.
What buyers are asking you most this month.
A neighbourhood guide: your three favourite places nearby.
The steps of a sale, explained in plain English.
For freelancers
A finished project, with one decision you made and why.
Your process, filmed as a time-lapse.
Your availability for next month.
The tools you use every day.
A brief you loved, and what made it good.
For lawyers
A legal term clients get wrong, in plain English.
What to bring to a first meeting with a lawyer.
A question you're asked every week, answered in general terms.
What a day in your practice looks like.
Myths about your area of law, without giving advice.
Example: one idea, as a 30-second Reel
The first Reel idea, written up by a made-up career coach.
Example
Answer one client question in under a minute
Hook: "Is 40 too late to change careers?"
Answer: "No. But how you look for work has to change. At 40 you're hired for what you've done, so lead with that, not with what you want to learn."
One example: "Turn your last job into three results you're proud of, and open every application with them."
Call to action: "Follow for one career question a week."
On screen: the hook as text, then captions all the way through.
Film it, then edit it in Postmosis
Film the Reel on your phone and Postmosis's video editor cuts the pauses and adds captions for you.
See the video editor
Turn an idea into a post
Pick a format you'll finish
If filming feels like a lot this week, take a carousel or photo idea. A finished carousel beats a Reel you never film.
Add your own example
One real detail from your work is what makes an idea yours.
Plan them out
Put a few into the content calendar template, so you're not choosing on the day.
Common questions
Start my weekDo these work on TikTok?
Yes. The Reel ideas work as TikTok videos, and most of the rest as photo posts.
What should I post on Instagram as a professional?
A mix of what you know, proof of your work, and who you are. The lists above cover all three.
Can I post without showing my face?
Yes. Take the carousel, photo and story ideas, or film your hands and your screen with your voice over them. Your face is still what people come to trust.
Can I share client stories?
Only with the client's permission, and without details they'd want kept private.
How many hashtags should I use?
Instagram's Help Centre says you can use up to 5 on a post.
Sources
- Instagram Help Centre: Use hashtags on Instagram, read 28 October 2026
More templates
LinkedIn post ideas
Ideas from your own week, for the days you don't know what to post.
Video script template
A script for the short videos you film yourself.
Content calendar template
A month of posts in a sheet you can copy or download.
Get next week's posts made
See the price, start, and make your first posts this week.