Evergreen content
Evergreen content is a post or article that stays useful long after the day it goes up, because it answers a question people keep asking rather than reacting to the news.
Why it matters when you post for yourself
The name comes from evergreen trees, which keep their leaves all year. The opposite is timely content: a post about this week's news, a holiday or a trend, which is stale a month later.
If you post for yourself, evergreen posts are the ones you can use again. Many of the people who follow you now didn't see what you posted six months ago, so a good answer to a common question can go out again with a fresh first line.
Example
Evergreen: "How to choose a wedding photographer: 5 questions to ask." Timely: "My thoughts on this year's wedding fair." The first is as useful next year as it is today. The second isn't.
Where it shows up in Postmosis
The calendar in Postmosis can repeat a post every week, every 2 weeks or every month, so an evergreen post comes back round without retyping it. See the content calendar
Related terms
Common questions
Start my weekIs it OK to repost old content?
Yes, if it's still true and still useful. Change the first line or the picture so people who saw it before don't skip it.
How much of what I post should be evergreen?
Most of it, if you work for yourself. Keep timely posts for news that changes something for your clients.
What are examples of evergreen content?
How-to posts, checklists, answers to common client questions, plain-English explainers of terms in your field, and the story of why you do your work.
Get next week's posts made
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