What to post on LinkedIn: 40 ideas from your own week
Each idea starts from a client question, a fix or an opinion you already have, so you only add the detail.
LinkedIn post ideas
From your client work
The question three clients asked you this month, and your answer.
A mistake you fixed for a client, without naming them.
What a first call with you covers, step by step.
A before and after, shared with the client's permission.
The thing you tell every new client in week one.
A question you couldn't answer on the spot, and the answer you found later.
The moment a project turned around, and what changed.
What you'd do differently if you started a project again.
What you know
A term from your field, explained in plain English.
Three signs someone needs what you do, before they know it.
The checklist you use, with one step explained.
A common myth in your field, and what's true instead.
The habit or tool that saves you the most time each week.
How you'd solve a problem your clients have, in three steps.
A question people should ask before hiring someone like you.
What changed in your field this year, and what it means for clients.
Opinions
Advice in your field you disagree with, and why.
Something you've changed your mind about.
A trend in your field you won't follow.
The skill you think is most underrated in your work.
What you'd tell someone starting out in your field today.
A question you wish more clients asked.
Behind the scenes
Your week, in five lines.
A photo of where you work, and what you're working on.
Your first client, and what they taught you.
A mistake you made early on, and what it taught you.
Why you started doing this work.
A small win from this week.
Carousels
A process, one step per slide.
Five mistakes, one per slide, with the fix under each.
A glossary of terms your clients get wrong.
A before and after, split across two slides.
Your checklist, one item per slide.
Questions to ask before hiring someone in your field.
When you're stuck
Answer a comment someone left on your last post.
Post an old post that did well again, with one line on what you'd add now.
Ask your network a question you're curious about.
A book, podcast or article that changed how you work, and the one line you kept from it.
Thank someone who helped you this year, and say how.
A number from your work that surprised you, and what it means.
Example: one idea, written up
The first opinion idea, written up by a made-up consultant.
Example
Advice in your field you disagree with, and why
Most advice on pricing says to charge by the hour so you never lose out.
I stopped doing that three years ago.
When I charged by the hour, clients watched the clock and I rushed the thinking part.
Now I quote per project, with the scope written down.
Where I could be wrong: for work you can't scope, hourly is still fairer.
How do you charge?
Ideas into posts, in Postmosis
Write in Postmosis starts from the same places, like a client's question or a comment on your last post. Add a line of detail and it drafts the post.
See the post writer
Use the list
Keep it where you'll see it
Paste the list into your notes app, and add to it when a client says something worth a post.
Pick one each posting day
Choose the idea you have the best real example for. The example is the post.
Tick it off
Mark what you've used. Most work again a few months later with a new example.
Common questions
Start my weekWhat should I post on LinkedIn if I'm just starting?
What clients ask you. A question you answered this week makes a good post on day one.
How often should I post on LinkedIn?
Pick a rhythm you can keep for three months. For most people working on their own, that's two or three posts a week.
Are these the same as the LinkedIn post templates?
No. These are what to post about. The templates shape the post once you've picked one.
Do these work on Instagram too?
Most do, as a carousel or a short video. The Instagram post ideas page has more made for Instagram.
More templates
LinkedIn post templates
Post shapes you fill in with something from your own work.
Instagram post ideas
Reel, carousel and story ideas, plus ideas for your kind of work.
Content calendar template
A month of posts in a sheet you can copy or download.
Use it with
Get next week's posts made
See the price, start, and make your first posts this week.