A one-page social media plan template in eleven questions
Who you want to reach, what you'll post and which two numbers you'll watch. It takes one sitting and tells you what to post for the next three months.
Social media plan: one page
Your plan
Keep each answer to a line or two. A plan you can read in a minute is one you'll use.
| Section | Question | Your answer |
|---|---|---|
| Goal | What should posting get you in the next 90 days? Name one result you'd notice. | |
| Who you want to reach | Describe one person who hires you: their work, the problem they bring you and where they scroll. | |
| Next step | When a post lands, what's the one thing you want that person to do? Reply, book a call or tap your link in bio. | |
| Networks | Which one or two networks does that person use most? | |
| Pillars | Name three topics you could post about every week for a year. | |
| Funnel mix | Out of every five posts, how many reach new people, how many build trust and how many ask for the work? | |
| Formats | Which formats will you make: text posts, carousels, short videos, photos? | |
| Posting days | Which days and times will you post? | |
| Making time | When will you make the week's posts, and for how long? | |
| Measures | Which two numbers will tell you it's working? | |
| Review | When will you look back and change this plan? |
Example: a plan for a freelance designer
Filled in for a made-up freelance designer.
Example
The plan, filled in
| Section | Your answer |
|---|---|
| Goal | Two new projects in the next 90 days from people who found my work online. |
| Who you want to reach | Owners of small cafes and shops who need a logo and a menu, and scroll Instagram at night. |
| Next step | Send me a DM with the word MENU. |
| Networks | Instagram first, LinkedIn second. |
| Pillars | Before and afters of real projects, with the client's OK. How I pick colours and type. My week as a freelancer. |
| Funnel mix | Two posts to reach new people, two to build trust, one that asks for the work. |
| Formats | Carousels for before and afters, short videos of the process, one text post a week on LinkedIn. |
| Posting days | Tuesday, Thursday and Saturday at 8pm. |
| Making time | Monday, 8am to 10am, every week. |
| Measures | DMs that mention a post. Clicks on my link in bio. |
| Review | The first Monday of each month. |
Postmosis turns the plan into a week
The Plan page in Postmosis lays out your week from a plan like this one, and each slot opens as a draft.
See the content calendar
Answer it in order
Start with the person
Answer who you want to reach first. The networks, pillars and formats follow from that one person.
Keep the mix simple
Mix posts that reach new people with posts that build trust, and ask for the work now and then.
Put the review in your diary
Pick a date to look back. Keep what brought replies and enquiries, and change what didn't.
Common questions
Start my weekWhat's the difference between a social media plan and a content calendar?
The plan says why you post, for whom and about what. The calendar says what goes out when. Do the plan first, then the content calendar template.
What should a social media strategy include?
For one person: a goal, the person you want to reach, the posts you'll make for them and a way to tell if it's working. The eleven questions above walk you through it.
What are content pillars?
Three or four topics you come back to every week, so there's always somewhere to start. For most professionals that's what you know, proof of your work and who you are.
How often should I change my plan?
Read it once a month. Change it when your two numbers haven't moved in two or three months.
Can I download it?
Yes, for Google Sheets or Excel. Or press Copy and paste it into a doc.
More templates
Content calendar template
A month of posts in a sheet you can copy or download.
Social media audit checklist
Check your profile, posts and results, then decide what to keep, fix or stop.
LinkedIn post ideas
Ideas from your own week, for the days you don't know what to post.
Use it with
Get next week's posts made
See the price, start, and make your first posts this week.