LinkedIn post templates you fill in with your own work
Pick the shape that fits your week, fill in the blanks and post it.
8 LinkedIn post templates
1. The client question
Use it when a client asked something this week that others wonder about too.
A client asked me this week: "[the question, in their words]"
Most people would say [the usual answer].
Here's what I told them:
[your answer, in two or three short lines]
[one example from your work, with no names]
What would you have told them?
2. The mistake I keep seeing
Use it when you've fixed the same problem for more than one client.
I keep seeing the same mistake: [the mistake].
It looks harmless because [why people do it].
But it costs [what it costs, in plain words].
The fix:
1. [first step]
2. [second step]
3. [third step]
If this is you, start with step 1 this week.
3. The before and after
Use it when a client's situation changed and they're happy for you to share it.
[Who they are, no names] came to me with [the problem].
Before: [what their week or work looked like].
What we changed:
- [change one]
- [change two]
After: [what's different now, in their words if you can].
Shared with their permission.
4. The opinion
Use it when you disagree with advice people in your field keep repeating.
An opinion that won't be popular in [your field]: [your opinion].
Here's why:
[reason one]
[reason two]
Where I could be wrong: [one honest exception].
Agree or disagree?
5. The plain-English explainer
Use it when clients keep asking what a term means.
[The term] in plain English:
It means [one sentence a 12-year-old would follow].
Why it matters to you: [one line].
An example: [a simple case from your work].
Save this for the next time someone says it in a meeting.
6. Behind the scenes
Use it when people don't know what your work involves.
What [a day / a project / a first session] with me looks like:
[time or step]: [what happens]
[time or step]: [what happens]
[time or step]: [what happens]
What people don't see: [one honest detail].
What would you want to know about how this works?
7. Lessons from your years
Use it at a milestone, or when someone new to your field asks for advice.
[Number] years in [your field]. [Number] things I wish I'd known on day one:
1. [lesson]
2. [lesson]
3. [lesson]
The one I learned the hard way: [which one, and how].
What would you add?
8. The ask
Use it when you have room for new clients, and no more than about once a month.
I have room for [number] new [clients / projects] in [month].
It's a fit if you're [who it's for] and you want [what you work toward, without promising it].
What working together looks like: [two lines on how it works].
If that's you, [how to reach you: a DM, a comment, the link in my profile].
Example: the client question, filled in
Template 1, filled in by a made-up freelance web designer.
Example
The client question, filled in
A client asked me this week: "Do I need a whole new website, or just a new homepage?"
Most people would say start again from scratch.
Here's what I told them:
Look at where your enquiries come from first. If people land on two pages, fix those two. A full rebuild can wait until those pages work.
For one client that meant rewriting one page and leaving the other nine alone.
What would you have told them?
Hooks first, in Postmosis
Write in Postmosis starts with the hook too. Pick one and it drafts the post for the work you do.
See the post writer
Pick, fill, trim
Pick by what happened
Choose the template that matches something from this week, like a question, a fix or a change for a client, and you already have your post.
Fill every bracket
Swap each [bracket] for your own words. Real details from your work are what stop a template sounding like one.
Cut a line
Read it aloud and cut the line you'd skip if someone else wrote it.
Common questions
Start my weekHow long can a LinkedIn post be?
Up to 3,000 characters, from LinkedIn's Help page. The free character counter on this site shows what's left as you type.
Won't my posts sound like everyone else's?
Only if the brackets stay vague. Fill them with a real question, a real fix and a real detail from your week, and the shape disappears behind what you say.
Can I share client stories?
Only with the client's permission, and without names or details they'd want kept private. The before and after template ends with a line saying you asked.
How often should I use the ask?
About once a month. Most weeks, give people something useful. The ask lands better when it's rare.
Can I turn these into a carousel?
Yes. The mistake, the before and after, and the lessons templates split well into slides. The carousel maker in Postmosis downloads them as one PDF for LinkedIn.
Sources
- LinkedIn Help: Post and share updates, read 28 October 2026
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