Call to action (CTA)
A call to action, or CTA, is the line in a post, page or video that tells people the one thing to do next, such as reply, save the post or book a call.
Why it matters when you post for yourself
When a post ends without one, people read it, nod and scroll on. A CTA turns some of that nodding into something you can see: a reply, a save, a message, a booking.
Match the ask to the post. A post that teaches can ask people to save it. A post with an opinion can ask what they think. A post about your work can ask for a message or a call. Ask for one thing, not three, and keep the ask for work to some posts, not all of them.
Example
CTAs a coach might use: "Save this for your next interview." "Which of these do you do? Tell me in the comments." "Comment PLAN and I'll send you the worksheet." "I have two spots open in December. Book a call from the link in my bio."
Where it shows up in Postmosis
Write in Postmosis asks how each post should end before it drafts it: a keyword to DM or comment, a save or share, a short call, or an open question. See the post writer
Related terms
Try it
Common questions
Start my weekWhat does CTA stand for?
Call to action. On social media it's usually the last line of a post, or the last few seconds of a video.
Should every post have a CTA?
Most should ask for something, even if it's only a reply. Asking for work in every post wears thin; once a week or less is plenty for most people.
What's a good CTA for Instagram?
One that's easy to do from where they are: a comment, a save, a DM with a keyword, or a tap on your link in bio.
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