Link in bio
Link in bio is the link on your social media profile, and when a post says "link in bio" it's telling people to tap through to your profile to find it.
Why it matters when you post for yourself
On Instagram your bio is where your links live: Meta's Help Centre says you can add up to five without a subscription. A link-in-bio page is one page that holds all your links, such as your booking page, your newest guide and your other networks. You put its address in your bio once, then change the page instead of your profile.
If you work for yourself, it's the step between a post someone liked and a conversation. Put the one thing you most want people to do at the top.
Example
A coach's link-in-bio page: her photo and one line on who she helps, then four links. Book a free 20-minute call. Download the career change checklist. Read my latest article. Find me on LinkedIn.
Where it shows up in Postmosis
Postmosis gives each brand a link-in-bio page with your photo, a headline and up to 20 links, and counts the clicks on each link over 7 and 30 days. See the link-in-bio page
Related terms
Sources
- Meta Help Centre: How to add a link page to your Instagram bio with Meta One, read 28 October 2026
Common questions
Start my weekWhere is the link in bio on Instagram?
Under the name and bio at the top of someone's profile. Tap their name or picture on a post to get there.
How many links can I put in my Instagram bio?
Up to five without a subscription, from Meta's Help Centre. A link-in-bio page lets one of those lead to as many as you need.
What should I put in my link in bio?
The one thing you most want people to do first, such as book a call, then a few more. Keep it short enough to read on a phone.
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