# LinkedIn post ideas from your own client work

A long list of ideas sorted by funnel stage and by the work you do, an idea card that turns a topic into a post you can write, and prompts that turn your notes into a month of posts.

Source page: https://postmosis.com/vault/linkedin-post-ideas. By Leo at Postmosis. Last checked 2026-10-29. Adapted from Christian Di Bratto: [hattip-linkedin-os, a LinkedIn system for Claude](https://github.com/ChristianDiBratto25/hattip-linkedin-os), [his reel on the repo](https://www.instagram.com/reel/DfFFGpzxcEe/).

In short: The best LinkedIn post ideas come from your own week: a question a client asked, a mistake you fixed, a decision your buyer is stuck on. Spread them across the funnel, about 40% reaching the right people, 40% teaching and 20% showing proof [1]. Give each idea a short card with the claim, the reader and the detail you still need, and refill the list each week from your client conversations [2].

## Turn a topic into an idea

A topic is what a post is about. An idea is what it says. "Pricing" is a topic. "Freelancers who quote by the hour earn less as they get faster" is an idea: a reader can agree with it, argue with it or try it this week.

Give every idea an argument or a process with something at stake for your reader [1]. "AI" on its own gives them nothing to agree with or try. Here's the same move for five kinds of work:

From topic to post idea:

| | The topic | An idea you could post |
| --- | --- | --- |
| Coach | Confidence | The two-minute warm-up I give clients before a hard conversation, and why it works better than a pep talk  |
| Consultant | Process improvement | Why the first thing I fix in an operations review is the handoff between two teams  |
| Real estate agent | The market | What sellers in this suburb get wrong about asking price when buyers go quiet  |
| Freelancer | Pricing | Why I stopped quoting by the hour for work I've done before  |
| Lawyer | Employment law | The questions to ask before you sign a contract with a non-compete clause  |

Before you write, test the idea on three questions. Who is it for? What does it claim? Which detail from your own work backs it up? If you can't answer the third yet, mark the idea "needs evidence" and come back when you have the detail [3].

## Fill in an idea card

An idea card is a short form you fill in before you draft. It takes a few minutes, and it stops you spending an evening on a post with no point. Each card covers the same fields [4]:

The idea card:

| | What to write |
| --- | --- |
| Funnel stage and bucket | Top, middle or bottom, and which of your recurring themes it belongs to [4] |
| Who it's for | One kind of client, described by their situation [4] |
| The claim, story or result | One sentence. If you need two, you have two posts [4] |
| Why now | The news, the season or the client question that makes it timely [4] |
| Format | Text, document carousel, photos, video or poll [4] |
| Hook direction | What the first line leads with, with no invented fact in it [4] |
| Details you have | The real example, figure or quote you can use [4] |
| Details you still need | What you'd have to check or ask a client before posting [4] |
| Media | The photo, screenshot or document that would carry the point [4] |
| A post to learn from | A public post with a similar shape, and what to borrow from it [4] |
| Status | Idea, needs evidence, approved, drafted or posted [4] |

Template: the idea card:

```
IDEA CARD
Working title:
Funnel stage and bucket:
Who it's for:
The claim, story or result (one sentence):
Why now:
Format:
Hook direction (no invented facts):
Details I already have:
Details I still need:
Media:
A post to learn from, and what to borrow:
Status: idea / needs evidence / approved / drafted / posted
```

Example: A real estate agent's card. Working title: why the first offer is often the best one. Stage: middle, bucket "selling when buyers go quiet". For: owners in the area who listed in the last six weeks and haven't had an offer they like. Claim: the first serious offer tends to come from the buyer who has watched the area longest, so turning it down to wait is a bigger bet than it looks. Why now: viewings have dropped since the school holidays. Format: text post with one photo of an offer sheet, details blurred. Hook direction: lead with the seller's question, "should I wait for a better offer?". Details I have: two sales this year where the seller waited. Details I still need: the final sale prices, and both sellers' permission to mention them. Status: needs evidence.

The status field does real work. A card marked "needs evidence" waits until you've checked the figure or asked the client. That one habit keeps an invented number off your profile [3].

## Spread ideas across the funnel

Plan your ideas in three stages: posts that reach the right people, posts that teach them, and posts that show why they should hire you. A good default is 40% top of funnel, 40% middle and 20% bottom [1]. Change the split only when you have a reason, like a new offer or a quiet month of enquiries [1].

What each stage does:

| | Its job | What goes in it |
| --- | --- | --- |
| Top of funnel | Reach people who could become clients | Stories from your work, reactions to news in your field, broad opinions [1] |
| Middle of funnel | Teach them how to get the result they want | Processes, methods, teardowns, mistakes and how to avoid them [1] |
| Bottom of funnel | Give them a reason to hire you | Proof, use cases, objections and buying decisions, with no invented case studies [1] |

On three posts a week you'll post about a dozen times a month. That's roughly five top, five middle and two bottom posts, and the bottom two are the ones that ask for the work.

The top stage has one trap. A post that reaches a big crowd who'd never hire you feels like progress and brings no clients. Aim for relevant reach [1]. A property agent wants homeowners in their area reading, and a post that mostly collects likes from other agents hasn't done that job. The [content funnel](https://postmosis.com/glossary/content-funnel) entry has the stages in more detail.

Inside each stage, pick three or four buckets: the recurring themes you can speak to from real work [1]. For each bucket, note who it's for, why you can speak to it, a few sample angles, the proof you have and the media that suits it [1].

Example: a business coach's buckets:

| | Bucket | Who it's for |
| --- | --- | --- |
| Top | What I see in first sessions | Owners who feel stuck and haven't named why  |
| Top | Reactions to small-business news | Owners who read the same headlines  |
| Middle | Weekly planning that survives a busy week | Owners who start Mondays with a plan and lose it by Wednesday  |
| Middle | Hiring the first employee | Owners about to make their first hire  |
| Bottom | What coaching with me looks like | Owners comparing coaches  |
| Bottom | When coaching isn't the right fit | Owners who might need an accountant or a therapist instead  |

Keep the angles varied inside each bucket. Rotating the same template every week reads as a template [1].

## Top of funnel ideas

These reach people who don't know you yet. Each one works for a stranger who's never seen your name, because it starts from something they already care about.

Top of funnel post ideas:

| | What to write | Example |
| --- | --- | --- |
| The question strangers ask | The thing people ask when they hear what you do, answered properly | A family lawyer: do you really need a lawyer if you both agree?  |
| This week's news | A headline your clients saw, and what it means for them | An agent: the rate decision, as a change in a typical repayment  |
| A belief you've changed | Something you used to tell clients and don't any more | A coach: why I stopped handing out morning routines  |
| The job that went wrong | What happened, what you did next, no client named | A freelancer: the file that went to the wrong client, and the checklist since  |
| Your work up close | A photo or short clip of the real work, with one line on what's happening | An agent: the notes from a viewing, before the photos  |
| The habit you'd stop | A common practice in your field that you think costs clients, and your reason | A consultant: strategy decks nobody opens after the offsite  |
| A prediction | Where your field is heading, justified, and not obvious | A lawyer: why more workplace disputes will start in a group chat [5] |
| Why you do this work | The moment you chose it, told plainly | A career coach: the job I left and the conversation that did it  |
| Advice for someone starting out | What you'd tell a newcomer in your field | A freelancer: the first three things I'd set up before the first client  |
| A local story | Something in your area your clients care about | An agent: what a new train station has done to the streets around it  |
| The word clients misuse | A term people get wrong, and why it matters | An agent: valuation and asking price are two different numbers  |
| A tool from your week | The thing that saves you time, and how you use it | A consultant: the one-page brief I send before every workshop  |
| A take on a trend | Your honest view of something everyone in your field is talking about | A coach: AI note-takers in coaching sessions, for and against  |
| What a client taught you | A lesson that came from a client, with their permission | A freelancer: the client who asked for fewer options  |
| A myth in your field | What people believe, what's true, and how you know | An agent: spring is not the only good time to sell  |

For the news ideas, LinkedIn's own advice is to focus on content that matters to professionals because of what's in the news, along with industry insight, lessons you've learned and ideas [6].

## Middle of funnel ideas

These teach. A reader finishes them knowing how to get closer to the result they want, and knowing you're the person who explained it.

Middle of funnel post ideas:

| | What to write | Example |
| --- | --- | --- |
| Your process, step by step | How you do the thing clients hire you for, in order | A consultant: the first week of an operations review  |
| The checklist you use | Your real checklist, with one item explained | An agent: what I send sellers before the photographer comes  |
| The mistake you fix most | What goes wrong, why, and the fix | A freelancer: briefs that describe the logo instead of the customer  |
| A teardown of a known name | How a well-known brand or person handles the thing you help with | A consultant: how a famous retailer runs its weekly meeting [5] |
| If I were you | Exactly how you'd get the reader a result, start to finish | A lawyer: the documents I'd sign first if I were opening a cafe [5] |
| Before and after | A document, plan or page shown both ways, with permission | A freelancer: a homepage headline, before and after the rewrite  |
| The questions to ask first | What to ask before a decision your clients face | A lawyer: what to ask a landlord before signing a shop lease  |
| A decision explained | The signs that point each way | An agent: sell first or buy first  |
| The numbers behind a choice | Your real figures from real work, and how you got them | A consultant: what one slow approval cost a client in a quarter  |
| A template, explained | A template you use, with the one line that matters | A freelancer: the scope section of my proposal  |
| What good looks like | A strong example of something your clients have to produce | A lawyer: a clear letter asking for unpaid wages  |
| Your tools for client work | The tools you use to deliver, with the companies tagged | A freelancer: the five apps behind every project [5] |
| A named method | The process you use, with a name, and the result it has really produced | A coach: the Friday review I give every client [5] |
| The first steps after a setback | What to do, in order, when something common goes wrong | A lawyer: the first week after being let go  |
| Red flags | The warning signs your clients should spot early | An agent: what a building survey can tell you before you fall for a house  |

Name a method only when you can point to a real result it produced [7]. A named process with nothing behind it reads as a gimmick to the buyers you most want.

## Bottom of funnel ideas

These give a ready buyer a reason to pick you: proof, use cases, objections and the decision itself [1]. They're the posts that ask for the work, so keep them to about one post in five [1].

Bottom of funnel post ideas:

| | What to write | Example |
| --- | --- | --- |
| A client result | What they came with, what you did, what changed, with permission and real figures only | A consultant: a client who cut their month-end close, in their own words [1] |
| The objection you hear most | The reason people give for not hiring someone like you, answered straight | A coach: "I should be able to sort this out myself"  |
| Who you're not for | The clients you turn away, and why | A freelancer: why I don't take logo-only jobs  |
| What working with you looks like | The first call, the first week, what they get | A lawyer: what happens in a first consultation  |
| How to choose someone like you | The questions to ask any provider, you included | An agent: what to ask before you sign with any agent  |
| One use case | One kind of client, one problem, what you do | A consultant: founders who've just hired their first manager  |
| Your offer, plainly | What's included, who it's for, and how to start | A coach: the three-month programme, in five lines  |
| The question before they book | What people ask in the last email before they say yes | A freelancer: how revisions work  |
| One engagement, behind the scenes | A project from start to finish, with permission | An agent: one sale from the first visit to the keys  |
| Why clients come back | The repeat reason, in their words, with permission | A lawyer: the client on their third business  |
| You or the alternative | An honest comparison with doing it yourself or using a cheaper option | A freelancer: a template from a design app or a designer, and when each makes sense  |
| Your availability | How many new clients you can take, and who they'd be | A coach: room for two new clients next month, and the kind of owner it suits  |

Never invent a case study [1]. If you don't have a client result you can share yet, the objection and "what working with me looks like" posts do the same job with nothing made up.

## Ideas for the work you do

Pick the list for your kind of work and post one idea from it this week.

Coaches:

- The question you ask in every first session, and why that one.
- A client's breakthrough, told with their permission and without the private parts.
- The exercise for clients with no time.
- What you do in the session after a client misses the goal they set with you, and what you say first.
- How coaching differs from therapy, in plain words, and how you tell which someone needs.
- A habit every productivity book recommends that you dropped.
- How you'd spend the first month if you were the reader's coach.
- The book you give clients most, and the one page that matters.
- Something your own coach told you years ago that you still pass on.
- When coaching is the wrong fit.

Consultants:

- The first questions you ask in a discovery call.
- A process map you redrew, before and after.
- The report nobody read, and what you send clients now.
- How you scope a project, and what makes the scope grow.
- A teardown of how a well-known company handles the problem you solve.
- The signs a business has outgrown its current setup.
- The meeting you'd cancel at most companies, and what replaces it.
- What you check in the first hour of a new engagement.
- A recommendation a client ignored, and what happened next.
- The kickoff template you use, with one section explained.

Real estate agents:

- What you look at in the first ten minutes of a viewing.
- How you'd price a home in your area this month, step by step.
- The repair worth doing before you sell, and the one that isn't.
- One street in your area, explained to someone moving there.
- What happened at last weekend's open house, with no names.
- The questions a buyer should ask a seller's agent, you included.
- A listing photo before and after you staged the room.
- What a slow month changes for sellers.
- The paperwork first-time buyers forget.
- Why a sale fell through, and what would have saved it.

Freelancers:

- A brief that was missing one thing, and what it cost the project.
- Your process from first email to final file.
- The tools you use on every job, and why each one.
- A before and after of real work, with the client's permission.
- How you handle "just one small change".
- The question you ask before you quote.
- What you'd do with a small budget, if you were the client.
- A mistake from your first year, and the fix.
- What a good brief looks like, with an example.
- Why you turned down a project.

Lawyers:

- A clause people sign without reading, explained.
- The first steps after a common problem in your area of law, in order.
- What a first consultation with you covers.
- A recent change in the law, in terms of what your clients now have to do.
- The document every small business should have, and why.
- A myth about your area of law.
- What to bring to a first meeting, and why each item on the list saves the client time or money.
- How you explain fees.
- A decision clients face, and the signs that point each way.
- The question you wish clients asked earlier.

If your field isn't here, take the closest list and swap in your own client's situation. The [LinkedIn post ideas template](https://postmosis.com/templates/linkedin-post-ideas) has forty more ideas sorted by where they come from in your week.

## Before the ideas: a short interview

Ideas are only as good as what you know about your own business. Before you ask an AI for ideas, have it interview you, two to four questions at a time [7]. A ghostwriter would start the same way.

A good interview prompt makes the AI start straight away: two or three plain sentences on how it works, then the first questions in the same reply [7]. It should pursue specifics without turning into an interrogation [7]. Here's what to have ready, with the kind of answer that gives you ideas:

What to tell it before you ask for ideas:

| | What to say | An answer that works |
| --- | --- | --- |
| Business and offer | What you sell, to whom, in one line | A six-week programme for managers going for their first director role [7] |
| Buyer and trigger | Who buys, and the moment they decide to | Managers who've just been passed over for promotion [7] |
| Problems and objections | What hurts, what they want, why they hesitate | They think they can do it alone with a book and a weekend [7] |
| What makes you different | Facts a competitor couldn't copy | Twelve years as an HR director, so I've sat on the other side of the table [7] |
| Opinions and experience | What you'd argue about at a conference | Most self-reviews are too modest to be useful [7] |
| Proof you can share | Results and clients you're allowed to name | Two clients agreed to be named, with their new job titles [7] |
| Goals and signs of success | What LinkedIn should do for you, and how you'll know | Two discovery calls a month from people I don't already know [7] |
| Your voice | Two or three things you've written | An email to a client, a past post, a newsletter [7] |
| Topics to avoid | What you won't post about | Clients' current employers, and salaries [7] |

The before-ideas interview prompt:

```
Before you suggest any LinkedIn post ideas, interview me. Ask two to four questions at a time and follow up when I'm vague.

Cover: what I sell and who buys it; what makes them decide to buy; their problems and objections; what makes me different, in facts a competitor couldn't copy; opinions I hold about my field; proof I'm allowed to share; what I want from LinkedIn and how I'll know it's working; topics to avoid.

Ask me to paste two or three things I've written so you can match my voice.

Then write a short summary with open questions, and wait for me to confirm it before you give me any ideas.
```

The question most people answer badly is what makes you different. Give facts, like the kind of client you've worked with most or the work you turn down. "I really care about my clients" is true of everyone you compete with.

Example: A freelance copywriter's answers, in short. Sells: website copy for physiotherapy clinics. Buyers decide after a bad month of bookings. Objection: "we wrote our own site." Different: ten years writing only for health clinics, and she won't write medical claims. Goal: two new clinic clients a quarter. That's three buckets already: booking pages, health claims, and clinic owners writing their own sites.

## Nine formats that carry an idea

Once you have the idea, a format gives it a shape. These nine post types come from a LinkedIn writing system built for Claude, and each one has a reason it gets read [5]. Use them as approaches and keep the substance yours [8].

Nine LinkedIn post formats:

| | How it works | Why it gets read | For your work |
| --- | --- | --- | --- |
| Strategic tag | Write the process or idea you'd give one specific person, and tag them without forcing it | People read posts they're tagged in, and if they comment, their network sees it | A consultant writes the plan they'd give a named local founder for their first hire [5] |
| Industry prediction | State and justify a prediction about your field that's not obvious but could happen | People comment to agree, disagree or add to it | A lawyer predicts how a new rule will change small-business contracts [5] |
| Borrowed authority teardown | Break down how a well-known brand or person does the thing you help with | Their name is the hook, and your analysis shows what you know | A coach breaks down how a famous founder plans their week [5] |
| Tech stack | Walk through the tools you use to deliver, and tag the companies | Lists of tools get saved, and tagged companies often join in | A freelancer lists the apps behind every project [5] |
| Unique mechanism | Name your process and promise the outcome it drives, only with a real result behind it | A promised outcome and a named method make people want the how | A coach names the Friday review and says what it changed for clients [5][7] |
| Screenshot of a post | Screenshot a post about your field, agree or disagree, and say why | The screenshot is the visual hook, and your stance draws replies | An agent disagrees with a widely shared post on renting versus buying [5] |
| News headline | Screenshot a headline your buyers care about and add commentary worth reading | The news does the hooking, and you become the person who explains it | An agent explains what a rate change means for a typical buyer [5] |
| Bad tactic callout | Screenshot a scammy or annoying tactic in your field and call it out | People comment with their own run-ins with the same tactic | A freelancer calls out spec work requests dressed up as contests [5] |
| If I were | Walk through exactly how you'd get the reader a result, tied to what you sell | Posts like this get saved and shared | A lawyer: if I were hiring my first employee, here's what I'd sign [5] |

Two of the nine need a person tagged. On LinkedIn you type @ and then start typing a name, the person gets a notification, and they don't have to be your connection [9]. LinkedIn may limit how often you can mention people you aren't connected with [9], so tag only the person the post is written for.

The news headline format has one condition attached: the commentary has to be worth reading, or the post flops [5]. A screenshot with "Thoughts?" under it isn't commentary.

When you borrow from someone else's post, borrow the structure: the angle, the order, the kind of media. Keep the story, the figures and the opinion yours [10]. One public post doesn't prove a format works [10], and if nothing fits your idea, skip the reference [10].

## Give each idea a hook direction

The card asks for a hook direction, not a finished first line. That's what the first line leads with and what it leaves for the body to deliver.

A hook has to make a specific promise the post keeps, and orient a reader who's never heard of you [7]. It can't rest on an invented fact [4]. If your source has an exact figure, use it instead of a round one [11], and skip formulas like "X reasons" unless the post really is a list [11].

Seven hook directions:

| | What the first line leads with | Example |
| --- | --- | --- |
| The client's question | A question a real client asked, in their words | "Should I wait for a better offer?" A seller asked me that on Tuesday.  |
| The mistake | Something your reader may be doing wrong right now | If your proposal opens with your company history, the client skips to the price.  |
| The result | A real outcome, with the exact figure from your work | Only when you have the figure and the client's permission.  |
| The person | Someone your readers know, tagged or named | How a well-known founder plans their week, and the part I'd steal.  |
| The news | A headline your buyer saw this week | The rate decision this week, in terms of one family's repayment.  |
| The opinion | Something in your field you'd argue about | I'd stop sending clients a strategy deck. Here's the one page I send instead.  |
| The story | The moment something changed for a client | A client was turned down for promotion twice. The third time, she changed one sentence.  |

The free [hook generator](https://postmosis.com/tools/hook-generator) turns a topic into first lines to start from, and [video hooks](https://postmosis.com/vault/video-hooks) covers openings for short video. For writing the post itself, [how to write a LinkedIn post](https://postmosis.com/guides/how-to-write-a-linkedin-post) has the method, and the [LinkedIn post best practices checklist](https://postmosis.com/vault/linkedin-post-best-practices) scores the draft.

## From idea to draft

An idea card gets you to a post with a point. Before you draft, settle four things, a plan called CPIO [11]:

- Convey: one sentence on what the post must get across, and the result you want from it [11].
- Package: the format, the angle, and what the hook leads with and holds back [11].
- Information: the facts and stories it needs, what to leave out, and what's still missing [11].
- Order: hook, setup, development, the support where your evidence goes, and an ending that finishes the idea [7].

If you can't write the Convey line in one sentence, the idea isn't ready [11]. Go back to the card.

Before the plan, ask yourself what real experience backs the idea. If you can't answer, run a short source interview of three to five questions, or use a transcript of a client call if you have one [7]. Then draft only from what you know [7].

A few writing habits do most of the work:

- Open with the specific thing: the client's question, the mistake, the figure. Leave the context for line two.
- One idea per sentence, and short paragraphs that read easily on a phone [7].
- Write for someone who's never heard of you [7], so spell out what your field takes for granted.
- Keep your real level of certainty. Don't sound more sure or more successful than you are [7].
- Skip bold and underlining, and ask only real questions, never rhetorical ones [7].
- End when the idea is finished. No summary, and no call to action unless the post is meant to ask [7].

Then read it aloud and cut any sentence you wouldn't say to a client across a table. The [LinkedIn post best practices](https://postmosis.com/vault/linkedin-post-best-practices) checklist scores the draft, and [how to write a LinkedIn post](https://postmosis.com/guides/how-to-write-a-linkedin-post) walks through the first line, the body and the ask.

## Pick the format after the idea

The idea decides the format. Here's what LinkedIn allows for each:

- A text post holds up to 3,000 characters [12]. Good for an opinion or a story from your week.
- A document post takes a file of up to 100MB and 300 pages [13]. Good for a checklist or a process, one step per page.
- A photo post holds up to 20 photos [14]. Good for a real document, a site visit or a before and after.
- A video can run up to 15 minutes [15]. Good for showing how you explain something.
- A poll asks one question [12]. Good for finding out which of two problems your buyers worry about more.
- An article is for anything over 3,000 characters [12]. Good for the full answer when a post runs out of room.

Which format reaches furthest? LinkedIn shows each post to a subset of your connections and followers, and who sees it comes down to connection strength and their notification settings [6]. In Socialinsider's study of brand pages, document posts had the highest engagement, averaging 7.00%, with multi-image posts second [16]. That study measured company pages, so treat it as a hint and check your own post analytics.

A middle-of-funnel process post often works twice: as a text post on Monday and as a document carousel later in the month. [AI carousels](https://postmosis.com/vault/ai-carousels) covers the document posts, and [how to post a carousel on LinkedIn](https://postmosis.com/guides/how-to-post-a-carousel-on-linkedin) has the upload steps.

Most of these ideas work on other social networks too. A process post becomes an Instagram carousel or a short video with the same steps. The [Instagram post ideas](https://postmosis.com/templates/instagram-post-ideas) list has ideas made for Instagram, and the [repurposing playbook](https://postmosis.com/vault/repurpose-content) turns one post into several formats.

## Refill the list every week

Lists run out. Your week doesn't. Once a week, answer a short set of questions about what happened in your work, then turn the answers into new ideas.

Ask yourself about client conversations, surprising requests, decisions you made, wins, failures, opinions you changed and methods you used [2]. When an answer is vague, push for the specific outcome, the constraint and an example [2]. A good check-in gives you five to eight new ideas, each backed by something real, and none that repeat what's already on your list [2].

The weekly check-in prompt:

```
You're my LinkedIn editor. Interview me about my week, two to four questions at a time.

Ask about: client conversations, surprising requests, decisions I made, wins, failures, opinions I changed, and methods I used.

When my answer is vague, ask a follow-up for the specific outcome, the constraint and an example.

Then give me 5 to 8 post ideas. For each: the claim in one sentence, who it's for, the funnel stage, and what detail is still missing.

Don't repeat any idea from my list below. Don't invent client stories, figures or quotes.

My current idea list: [paste]
```

Example: A freelance designer answers: a client asked why their logo looked fuzzy on LinkedIn. That becomes three ideas: a middle-of-funnel post on the file sizes every logo needs, a top-of-funnel post on the question clients ask after launch, and a bottom-of-funnel post on what's in a brand file handover.

In Postmosis, [Write](https://postmosis.com/features/ai-post-writer) has an idea source called A moment from your work this week. You say what happened, and the post tells it as it happened, with no pitch.

## Make a month of ideas with one prompt

Once you know your offer, your buyer and your buckets, one prompt can draft a month of ideas. If you haven't written those down yet, start with the [LinkedIn content strategy](https://postmosis.com/vault/linkedin-content-strategy), which sets them up in three short files.

Ask for twenty distinct ideas, each with a claim, a stage, a bucket, a format, a reason it's timely, the detail you'd need and the media [3]. Ask it to mark the ideas that need evidence from you and to check them against your recent posts so nothing repeats [3].

The month-of-ideas prompt:

```
Read my offer, my buyer and my funnel buckets below.

Give me 20 distinct LinkedIn post ideas, about 40% top of funnel, 40% middle and 20% bottom.

For each idea, fill in: working title, stage and bucket, who it's for, the claim or story in one sentence, why now, format, hook direction, details I'd need to give you, and suggested media.

Mark any idea that needs evidence from me. Never invent client stories, results, figures or quotes.

Check the ideas against my last 10 posts below and drop any that repeat.

Offer and buyer: [paste]
Buckets: [paste]
My last 10 posts: [paste]
```

Then cut hard. Keep the ideas you'd defend in a meeting with a client, and schedule only as many as you'll really post [1]. Quality comes before filling a quota [3].

The same prompt works in Claude or ChatGPT. If you'd rather have the whole system interview you first, [LinkedIn ghostwriting with Claude](https://postmosis.com/vault/linkedin-ghostwriting) walks through it step by step.

## Find timely topics without inventing them

Timely posts ride on something your buyer already saw, and the risk is a trend that doesn't exist. If your AI can search the web, ask it for recent primary sources with dates, and check that each one says what the post claims [17]. If it can't search, give it the links yourself, and don't let it make a trend up [17].

The timely topics prompt:

```
Read my buyer description below first.

Search the web for news from the last two weeks that this buyer would care about. Use primary sources only, and give me the date and link for each.

Turn the best into 3 to 5 post angles. For each, say why my buyer would care, what I'd add from my own work, and what media would suit it.

If you can't search the web, say so and wait for me to paste links. Don't invent a trend.

My buyer: [paste]
```

Three to five angles is plenty [17]. A real estate agent might get a rate decision, a new school catchment map and a council plan for a road, and post the one they can explain best.

## How many ideas you need

Make about twenty ideas a month and schedule only as many as you'll post [1]. For most people working on their own, that's two or three posts a week, kept up for months.

Posting more isn't safer. LinkedIn says it may limit the visibility of posts when it sees excessive post creation or an automation tool [12]. It also suggests sharing content your professional community can relate to, often, and commenting on other people's posts [6].

For timing, see the [best time to post on LinkedIn](https://postmosis.com/guides/best-time-to-post-on-linkedin). For a blank month to fill, the [content calendar template](https://postmosis.com/templates/content-calendar) does the job.

Once you have the list, the Postmosis [content calendar](https://postmosis.com/features/content-calendar) puts each idea on a day by month or week, with your posting slots, and sends a phone alert when a post is due.

## Ideas to leave out

Some ideas cost more than they bring. Leave these off the list:

- Anything that needs a result, figure or client story you can't back up. Never invent a case study [1].
- Client details without permission, even with the name removed, if someone could work out who it is. Lawyers and coaches have the most to lose here.
- Heavy promotion. LinkedIn's own advice is to avoid being overly promotional [6].
- Posts built mainly to game attention. LinkedIn counts content that feels generic, recycled or designed to game attention as AI slop [18].
- Topics with no claim, like "AI" or "leadership" on their own [1].
- Ideas that would pull in a big audience who'll never hire you [1].
- Engagement bait, like "comment YES if you agree". It brings comments from people who aren't buying.

## Use AI for the list, keep the material yours

AI does a good job of sorting your notes into ideas and flagging the ones that repeat. What it can't know is what happened in your week, so when you leave a gap it fills it with a story that sounds right and never happened.

LinkedIn's view is the same: AI can help refine language, but your content should still reflect your own voice, perspective and experience [18]. Content that feels generic or has no clear point of view is less likely to be widely shown [18].

So feed it real material: the client question, the mistake, the figure. Tell it every time not to invent stories, results or quotes. When a draft sounds like everyone else's, [how to make AI writing sound human](https://postmosis.com/vault/make-ai-writing-sound-human) has the voice file and the cleanup prompt.

## Common questions

### What should I post on LinkedIn?

Start with what clients asked you this week, a mistake you fixed and a decision your buyer is stuck on. Mix posts that reach the right people, posts that teach and posts that show proof, roughly 40%, 40% and 20% [1].

### How do I come up with LinkedIn post ideas every week?

Run a short weekly check-in on your client conversations, surprising requests, decisions, wins, failures and changed opinions [2]. Push each vague answer for a specific example. A good check-in gives you five to eight new ideas backed by something real [2].

### What are good LinkedIn post ideas for founders?

The same ones work with customers in place of clients: a decision you made and why, a hire that didn't work out, the process you'd hand a peer, or a teardown of how a known company does your thing. Keep a claim in each one and never invent a result [1].

### How often should I post on LinkedIn?

As often as you can keep up for months. Two or three posts a week suits most people who work on their own. LinkedIn says it may limit the visibility of posts when it sees excessive post creation or an automation tool [12].

### What should I not post on LinkedIn?

Invented results or client stories, client details shared without permission, posts built to game attention and heavy promotion. LinkedIn's own tips say to avoid being overly promotional and to write content your audience can relate to [6].

### Can ChatGPT or Claude give me LinkedIn post ideas?

Yes, from your notes. Give it your offer, your buyer and what happened this week, and tell it not to invent stories or figures. LinkedIn says AI can help refine language, but content should reflect your own voice, perspective and experience [18].

### Can I use these LinkedIn post ideas on other social media?

Most of them, yes. A process post becomes an Instagram carousel, a story becomes a short video, and a news reaction works anywhere your buyers read. LinkedIn suits buyers who hire you at work, like founders and HR leads, so keep the business-to-business ideas there first.

### How many LinkedIn post ideas do I need for a month?

Make about twenty, then schedule only as many as you'll really post [1]. On three posts a week that's around a dozen, so you keep the strongest and hold the rest for next month.

## Sources

1. [Hat Tip funnel strategy, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/knowledge/funnel-strategy.md), read 2026-10-29
2. [Hat Tip weekly workflow, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/workflows/weekly.md), read 2026-10-29
3. [Hat Tip ideas workflow, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/workflows/ideas.md), read 2026-10-29
4. [Hat Tip idea card template, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/templates/idea-card.md), read 2026-10-29
5. [Hat Tip LinkedIn methods, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/knowledge/linkedin-methods.md), read 2026-10-29
6. [Distribution of your content on LinkedIn, LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a516930), read 2026-10-29
7. [Hat Tip LinkedIn OS START.md, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/START.md), read 2026-10-29
8. [Hat Tip quality bar, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/knowledge/quality-bar.md), read 2026-10-29
9. [Mention people in your posts, LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a525082), read 2026-10-29
10. [Hat Tip reference use rules, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/knowledge/reference-policy.md), read 2026-10-29
11. [Hat Tip CPIO writing framework, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/knowledge/cpio-framework.md), read 2026-10-29
12. [Post and share updates, LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a528176), read 2026-10-29
13. [Upload and share documents on LinkedIn, LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a518909), read 2026-10-29
14. [Share photos on LinkedIn, LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a527229), read 2026-10-29
15. [Video sharing troubleshooting, LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a548372), read 2026-10-29
16. [LinkedIn best practices for company pages, Socialinsider](https://www.socialinsider.io/blog/linkedin-best-practices/), read 2026-10-29
17. [Hat Tip research workflow, Christian Di Bratto (GitHub)](https://github.com/ChristianDiBratto25/hattip-linkedin-os/blob/main/hattip-linkedin-os/workflows/research.md), read 2026-10-29
18. [Best practices for content created with the help of AI, LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a1481496), read 2026-10-29